Igor Makarov

Igor Makarov, growth consultant, Switzerland

Growth for local businesses, service businesses and small software companies.

I help owners get more customers: a clear offer, the channels that bring people in, the numbers that show which ones worked, and a team that keeps it going. A plan when you need one, hands when you need it done.

Four parts of growth work, in the order that works.

Campaigns before strategy waste budget, pages before campaigns stay empty, and without analytics nobody knows what worked. The team is what keeps it running when I am not there.

From strategy to enquiries and bookings, with analytics feeding back into every step 1Strategy 2Campaigns and search 3Website and pages 4Enquiries and bookings Analytics and reporting: which channel and page produced each customer, read every week, reported every month. From strategy to enquiries and bookings, with analytics feeding back into every step 1Strategy 2Campaigns and search 3Website and pages 4Enquiries and bookings Analytics and reporting feed back into every step.
  1. 1

    StrategyPositioning, messaging, offer, pricing, channels

    What you sell, to whom, at what price, in which words and through which channels. You get a sharper offer and price list, one message that your website, ads and sales conversations all repeat, and a channel plan with a budget behind it.

  2. 2

    AcquisitionCampaigns, search, website, landing pages

    Meta and Google Ads, search and content, and the pages that turn a visit into an enquiry or a booking. I write the ads and the copy, build the campaigns and the pages or brief your developer, read the results every week and move the budget towards what brings customers, not clicks.

  3. 3

    Analytics and reportingGA4, Tag Manager, pixels, CRM and booking data

    Tracking that joins your ads to your bookings or CRM, so you can see which channel produced each customer. One written report a month, short enough to read over a coffee, with what to do next.

  4. 4

    Team: teaching and buildingCoaching, hiring, briefs, KPIs, handover

    If you have people, I teach them the work: briefs, campaign routines, what to read in the numbers, how to run the month. If you do not, I help you hire the right first person and hand over the playbooks, so growth keeps running without me.

Proof, not promises.

Six results from past work, each the number reported at the time. The line starts at the level before the work and ends where it landed.

Figures rounded, periods differ. For the two cost results the line moves left, because a lower cost is the better outcome.

Consulting, or consulting plus the hands to do it.

Some owners want a plan and a sparring partner once a month; some want the campaigns built, the pages written and the tracking fixed. Both work, and most engagements are a mix.

Monthly package

A defined set of deliverables each month. We agree the priorities at the start, you get a written report at the end. For businesses that need a growth function without hiring one.

Project

A launch, a new website or booking funnel, a repositioning, a tracking rebuild, a first marketing hire. One scope, one price, one end date.

Half-day review

I go through your website, ads, tracking and offer before we meet. We then spend half a day on what to change first, and you leave with a written list in priority order. A good first step if you are not sure what you need.

Every engagement starts with a conversation, then a written scope with a fixed price. You know what you get, what it costs and when it lands.

About

I have built growth since 2017: offers and pricing, campaigns and search, websites and booking funnels, tracking and reporting, and the teams that run them. First in-house, since 2026 as an independent consultant. The work has always been the same four parts: a clear offer, the channels that bring customers, the numbers that show which ones did, and the people who keep it running.

I work remotely from Ermatingen, on Lake Constance, with meetings in Zurich and Geneva or wherever you are.

Tell me what you sell and what is not working.

Three or four sentences are enough. I read and answer every message myself, usually within two business days.

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